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Independent comparisonZoho Certified PartnerTechnology-agnostic

Zoho vs HubSpot : which fits your business?

An honest, side-by-side comparison of Zoho and HubSpot: cost, breadth, customisation, AI and implementation, from a consultancy that implements both.

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Zoho Authorized Partner
★★★★★
100+ Zoho projects delivered · Rated 5.0 by our clients

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TCOmodelled for you
Migrationfully managed
Unbiasedrecommendation

Trusted by leading Australian organisations

Ray WhiteSavillsPickles AuctionsNSW GovernmentQueensland GovernmentWestpacRio TintoVan Brunt & Co. General ContractorsPaddington Uniting ChurchNewtown MissionHousing AustraliaUNSW SydneyAllianzMelbourne Cake StudioFernoRacing QueenslandConservation ManagementWaratah KitchensAUS EnergyInterim FinanceBody ArmourPurple Cow Real EstateUpskills QLDRecruitUp GlobalFulie Energy
Zoho Authorized Partner
Zoho CRM certifiedZoho Desk certifiedZoho Analytics certifiedZoho Creator Certified DeveloperZoho Creator Certified Expert

Zoho Authorized Partner. Certified across Zoho CRM, Desk, Analytics and Creator, implementing Zoho for clients across Australia, the US, UK and Canada.

Zoho OneCRMBooksDeskProjectsInventoryAnalyticsCreator
How we help you

Sound familiar? Here’s how we fix it.

The challenges we hear most from growing businesses, and how Zoho vs HubSpot done properly turns them around.

The problemLeads slipping through the cracks
→
With Inayah + ZohoEvery enquiry captured in Zoho CRM, assigned and followed up automatically.
The problemThe same data typed into three systems
→
With Inayah + ZohoZoho apps share one database, and we connect Xero, MYOB and the rest.
The problemNo clear view of the numbers
→
With Inayah + ZohoLive Zoho Analytics dashboards replace end-of-month spreadsheets.
The problemA system nobody actually uses
→
With Inayah + ZohoWe configure Zoho around how your team works, then train every role.
The problemOffshore or DIY setups gone wrong
→
With Inayah + ZohoWe fix, simplify and document what is there before building more.
The problemManual follow-ups and reminders
→
With Inayah + ZohoWorkflows, SMS and Zia AI handle the chasing for you.
Comparison

Zoho and HubSpot at a glance.

Where each platform is strongest.

AreaZohoHubSpot
Pricing modelAll-in-one suite or per-app, predictable per-user pricingFree CRM, then hub tiers that rise steeply with contacts and seats
Breadth of suite45+ apps incl. finance, inventory, HR, projectsMarketing, sales, service, CMS and operations hubs
AccountingZoho Books built in (GST/BAS ready)Needs a third-party accounting integration
CustomisationDeep: custom modules, Deluge scripting, Creator appsStrong on higher tiers; custom objects on Enterprise
AIZia across appsBreeze AI across hubs
Best forSMBs wanting one platform for the whole businessMarketing-led teams investing heavily in inbound

Summary based on publicly available product information; check each vendor’s current pricing and plans.

Which to choose

Which platform fits you?

It depends on your size, processes and budget.

01

Choose Zoho if…

You want CRM, finance, service, projects and HR on one platform at a predictable cost.

02

Choose HubSpot if…

Your needs centre on HubSpot’s strongest areas and budget allows for it.

03

Not sure?

We map your processes and model the cost of both before you decide.

Switching

Moving from HubSpot to Zoho.

A structured migration with no lost data.

01STEPAuditReview your HubSpot data andautomations.02STEPMapObjects and fields mapped toZoho.03STEPRebuildAutomations recreated inZoho.04STEPTestDry-run migrations andsign-off.05STEPCutoverGo-live over a weekend.
Our story

Technology should make work easier, not harder.

Inayah Consulting began with a simple frustration: watching good businesses buy great software, then struggle because nobody took the time to understand how they actually work. Before Inayah, our Principal Consultant Paul Bharti spent years delivering technology change for organisations like BT, Westpac, HSBC, McKinsey and PwC. He saw the same lesson everywhere: the process has to come first.

Today we bring that discipline to growing businesses. We sit with your team, map how work really flows, and only then design Zoho around it. Many of our clients come to us after an offshore or DIY setup that didn’t stick, and the most rewarding part of our work is the moment a team stops fighting their system and starts trusting it.

We are based in Sydney and work with clients across Australia, the US, UK and Canada. You work directly with a senior consultant from first call to go-live.

What we stand for

Process firstWe map how you work before configuring anything.
Senior-led, accountableOne experienced consultant owns your project end to end.
Honest recommendationsTechnology-agnostic: we also implement HubSpot, Smartsheet, Pipedrive, Microsoft Dynamics and Jira, so we recommend what fits.
Built to be usedTraining and hypercare until your team runs it confidently.
Zoho Certified Partnercertified across the Zoho suite
5.0 ★on every rated Zoho client review
4 countriesAustralia, US, UK and Canada
PRINCE2 · ITILenterprise delivery discipline
Top Ratedon Upwork
Proof of success

Real Zoho projects, real results.

A selection of Zoho engagements, with results in our clients’ own words.

▶
Video case study

Pickles Australia

Watch how Inayah implemented Zoho for Pickles, one of Australia’s leading auction groups.

“Paul really hit the ground running as soon as we engaged him. We had a lot of quick wins.” — Nadeen Lawand, Product Manager, Pickles

Watch on YouTube →
Trades · Forecast Air ConditioningZoho CRM, invoicing and dashboards
Challenge
Running on instinct and spreadsheets: leads falling through the cracks, messy scheduling, slow manual invoicing and no visibility.
Solution
A Zoho setup tracking every lead from enquiry to job completion, automated invoicing and a readable dashboard.
Result
“Within weeks of going live, we’d already caught leads we would have previously missed and cut the time our team spent on admin significantly.”
Not-for-profit · Newtown MissionZoho implementation and ongoing support
Challenge
A church, community support and not-for-profit organisation needed a system suited to its unique work.
Solution
Zoho implemented alongside the team, with clear guidance, training and ongoing support.
Result
“A system that is practical, effective, and genuinely suited to our organisation.”
Recruitment · RecruitUp GlobalZoho One and Zoho Recruit
Challenge
An international recruitment firm needed Zoho One and Zoho Recruit tailored to its processes.
Solution
Automations, customisation and process optimisation across Zoho One and Zoho Recruit.
Result
“He understood our needs and quickly came up with solutions and process optimisations.”
Energy · Fulie EnergyCRM selection and Zoho CRM
Challenge
No prior CRM knowledge and a limited budget.
Solution
A clear comparison of CRM options, then a Zoho CRM implementation within budget.
Result
“Paul was helpful at all stages, and a pleasure to work with.”
Food & retail · Melbourne Cake StudioZoho discovery workshop
Challenge
Systems were not supporting how the business operates.
Solution
A workshop to map processes in detail and identify what wasn’t working.
Result
“We now have a detailed plan and a much better direction for moving forward with Zoho.”
Asset finance · Chevron FinanceZoho CRM reporting
Challenge
A complex report was needed from an existing Zoho CRM.
Solution
Report built quickly, plus a review of how Zoho could do more for the business.
Result
Uncovered “lots of ways we can use the system to improve”.
▶
Video testimonial: Fulie EnergyWatch Natasha Devlin’s team talk about their Zoho CRM journey

More from our Zoho portfolio

Zoho One for Plus Render (Spain)Zoho One for BN HealthyZoho Campaigns for Kyabel PropertyZoho One for SBIS (small business coach)Zoho Recruit for Delgao Shaw ExecutiveZoho support for Upskills QLDZoho Inventory and Xero integrationZoho Bigin API integration for a steel storage manufacturerZoho CRM for a hospitality businessZoho CRM for an education businessZoho for an accounting firmProcess automation for a brokerage firm
Zoho integrations

Zoho, connected to the tools you already use.

See all integrations →
Xero logoMYOB logoQuickBooks logoJustCall logoAircall logoEmployment Hero logoRingCentral logoServiceM8 logoSimpro logoSAP logoMicrosoft 365 logoGoogle Workspace logoShopify logoWooCommerce logoStripe logoSquare logoSlack logo
Client reviews

What our Zoho clients say.

5.0
★★★★★
100+ Zoho implementations
“

Helpful at every stage

“We had no prior knowledge of CRM systems and so Paul helped us understand the differences between the various CRM systems… We were on a limited budget, and he worked with us to provide the best outcome within our price range.”

— Natasha Devlin, Fulie Energy
★★★★★
“

Game-changer for our business

“Paul came in, understood our operation quickly, and built us a Zoho setup that actually made sense for a trade business like ours. No fluff, just a clean system that tracks every lead from first enquiry to job completion, automates our invoicing, and gives me a dashboard I can actually read.”

— Alex Hourani, Owner, Forecast Air Conditioning
★★★★★
“

Thoughtful, practical support with Zoho

“Rather than just jumping straight into setup, the workshop gave us the space to go through our processes in detail, identify what wasn’t working, and map out a much clearer plan for how Zoho can be used to optimise and streamline the business.”

— Melbourne Cake Studio
★★★★★
“

Genuine understanding of our organisation

“Paul takes the time to listen, understand how we operate, and work alongside us to implement a system that is practical, effective, and genuinely suited to our organisation… he continues to provide ongoing support as our organisation develops.”

— Newtown Mission
★★★★★
“

Streamlined our entire business

“They streamlined our entire business using Zoho One, saving us countless hours of manual work. The implementation process was smooth, professional, and completely stress-free.”

— NUVIAX
★★★★★
“

Valued, responsive support

“Fantastic responsive service: Paul and his team support some of our very complex Zoho setup problems. They continue to be valued support for our business.”

— Brian Abrahamson, Upskills QLD
★★★★★
FAQ

Frequently asked questions

Straight answers to the questions we hear most.

Is Zoho cheaper than HubSpot?

For most small and mid-sized businesses, Zoho’s total cost of ownership is lower than HubSpot once licences, add-ons and implementation are included. We model both for your team size.

Can we migrate from HubSpot to Zoho?

Yes. We migrate records, history, attachments and automations from HubSpot to Zoho with test runs before cutover.

When is HubSpot the better choice?

HubSpot can be the better fit for organisations with very specific needs in its strongest areas. We recommend what fits, not what we resell.

Do you implement both?

Yes. Inayah is technology-agnostic and implements Zoho, HubSpot, Salesforce, Pipedrive and more.

Zoho or HubSpot? Let’s work it out.

Get a free, unbiased comparison for your business.

Get a free comparisonCall +61 485 005 101